WWF-New Zealand
Brand development
Logo and collateral design for the Māui Dolphin Challenge
The team at WWF-New Zealand are challenging nature lovers to help save these tiny, rare dolphins. There are only 63 of these wonderful animals left, so the idea is to raise awareness when picking a Challenge? Whether it’s picking up 63 kg of rubbish, cycling 63 kilometres or going for 63 days without plastic.
The Māui dolphin challenge is designed to be taken either as an individual or with friends or family! All the money raised goes towards saving New Zealand’s unique dolphin.
The brief was to create a brand for this project to motivate people to get involved. A shield, or badge of honor combined with a simple yet striking colour pallet. The result was a bold and direct use of white text and icon over the black shield, in an illustrative style. The bold use of colour complemented the pale teal nicely.
The big question here is: What would you do to save the last 63 Māui dolphins?
You can view more WWF-New Zealand work here: One Planet Club, 2017 Annual Report, Know your Kiwi, Living Planet Magazine. Read the review by Charlotte Kelly at WWF here.
Below is some of the collateral from the previous years challenge. To raise awareness of the animals, WWF enlisted the All Blacks strength/conditioning coach, Nic Gill, for a special 55 minute, dolphin-themed training session. See TV3's The Story article here. The great news is that since this original Maui challenge, the number of recorded Maui has risen from 55 to 63.
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