The One Planet Club is a conservation programme within WWF-New Zealand for the most committed supporters. These people make a larger donation towards WWF and their work on our seas, native wildlife and protecting the planet. This proposal was not offered to everyone, with only 200 documents printed.
The brief was to entice, excite and motivate people to join the One Planet Club. The document became a colourful and inviting piece with large beautiful imagery, contrasting with written proof of theprogramme and infographics.
You can view more WWF-New Zealand work here: Māui Dolphin Challenge, 2017 Annual Report, Know your Kiwi, Living Planet Magazine. Read the review by Charlotte Kelly at WWF here.