Document design and layout
Each year WWF-New Zealand produces an annual report summarising the year’s achievements and providing financial information to their shareholders.
The brief was to create something more visually interesting than previous reports. It would showcase some of WWF’s lovely imagery and use icons and pull out information to create infographics. The resulting document is a structured, yet varied report that flows beautifully from screen to screen.
The muted colour pallet matches perfectly with the imagery, and the variation on content make this an enjoyable read. It is great to see an annual report that is inspiring and aesthetically pleasing.
You can view more WWF-New Zealand work here: Māui Dolphin Challenge, One Planet Club, Know your Kiwi, Living Planet Magazine. Read the review by Charlotte Kelly at WWF here.